Overview:
When we were selected to work with Central Valley Habitat for Humanity, we were not only honored to help them tell the story of how they make a tremendous impact in the Shenandoah Valley community, we also knew our team was the right fit to tell their story, create an Integrated Marketing plan, and help them leverage their story to communicate with their audience in an effort to raise funds and expand their impact.

Problem:
CVHFH’s Marketing efforts were fragmented and success in Marketing was not defined. The website did not convey their positioning, Social Media channels were full of un-engaging graphics, Photos were collected from mobile phones and a Video story-telling strategy did not exist.

Solution:
After positioning was established, TDC was able to help CVHFH course-correct their entire publication stack. Their story went from being misinterpreted as ‘they build free houses’ to correctly interpreted as ‘they give people a hand-up, not a hand-out’. Stories were integrated throughout their Web, Email, Social, and Paid Ad publication stack and have since been leveraged to raise funds, attract volunteers, and make the Central Shenandoah Valley a better place.