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B2B is Not B2C...But At the Same Time...It Sort of Is
Mike Miriello Mike Miriello

B2B is Not B2C...But At the Same Time...It Sort of Is

B2B (Business-to-business) sales and marketing have some key differences from B2C (Business-to-Consumer) sales and marketing. Just to name a few…

  • Feedback loops are longer (often times much, much longer)

  • Buying decisions are often made by a committee, or at least consult a committee of stakeholders

  • Decisions are often restricted by a budget ceiling that’s often veiled or not yet decided

That’ being said, there is still a C behind the B. Let’s unpack that a bit.

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Yet More Email Privacy Changes for Marketers and Brands
Mike Miriello Mike Miriello

Yet More Email Privacy Changes for Marketers and Brands

Another year, another iOS release…which means another round of privacy improvements for 57% of the US population, which then seems to create a domino-effect for the policies seen on Android users over time. In time, it’s safe to say this approach will likely be a shared experience for all Mobile users. What’s the change? It’s call Link Tracking Protection, otherwise known as LTP.

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Content Triumphs over Ads, YouTube Just Keeps Growing
Mike Miriello Mike Miriello

Content Triumphs over Ads, YouTube Just Keeps Growing

It’s that time again, the moment where we share our favorite Content Marketing reads. Two up this month: It’s time to Stop Making Ads and Start Making Content + The Importance of Leveraging YouTube. Both are terrific reads. Feel free to read the articles in their entirety or just the important nuggets coupled with our opinion.

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Email (Still) Rules, Assisting with Pivots, Oh…and Twitter…
Mike Miriello Mike Miriello

Email (Still) Rules, Assisting with Pivots, Oh…and Twitter…

We’ve said it before, and we’ll say it again, Email is a sleeper hit. Almost everyone forgets about it or is hesitant to engage with the platform mostly because they are hesitant to ‘bother’ their audience. Take it from the experts who wrote the article above: email works. TD;DR edition as usual.

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Own Your Platform
Mike Miriello Mike Miriello

Own Your Platform

I wrote in our original article what I meant by owning your own Platform:

Lastly, own your platform. Platforms belong to your brand. They don’t belong to Facebook, Instagram, LinkedIn, Twitter, or TikTok. Those are platforms. By building your own platform, you’ve created something the algorithms on those platforms can never take away from you. Those platforms can help your platform, but they can’t take it away. This one might be my favorite one of all three.

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This Month’s Best Content Marketing Reads
Mike Miriello Mike Miriello

This Month’s Best Content Marketing Reads

As many know, I’m a big fan of reading everything and anything that helps us improve our strategies and processes for our clients. So, without dragging it out, I’ll throw out some of the best of the best articles in the last month that we found interesting, as well give you our take on the piece. Maybe you will find these articles and opinions equally as interesting!

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