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This Month’s Best Content Marketing Reads
Mike Miriello Mike Miriello

This Month’s Best Content Marketing Reads

As many know, I’m a big fan of reading everything and anything that helps us improve our strategies and processes for our clients. So, without dragging it out, I’ll throw out some of the best of the best articles in the last month that we found interesting, as well give you our take on the piece. Maybe you will find these articles and opinions equally as interesting!

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“How Many Minutes Should My Videos Actually Be…?”
Mike Miriello Mike Miriello

“How Many Minutes Should My Videos Actually Be…?”

Here’s a quick breakdown of what we witness on a daily basis:

  • Some videos are 2 minutes and feel like 10...

  • Some videos are 3 minutes and feel like 1.5...

  • Some videos are 12 and don't feel long enough because the audience wants to know more...

The 'secret to the right video length' has nothing to do with video duration, it has everything to do with whether or not the audience CARES about what's happening, thus making the video FEEL short or long. We've all been there: we started watching a video, and about 10 seconds in we pause the video to see how long this is going to take us to finish. It's right-then-and-there that we lost our audience.

The goal is to tell your story and make sure your audience cares: not to think about a specific target video duration.

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