News
Sell the Experience, Not the Property
The word I find myself using every single day, as it relates to content creation and content integration, is Strategy. It’s the foundation, the core, the root of any successful campaign - everything comes after strategy. So what’s happening with this campaign and what’s the strategy behind it? I like to make lists so we can see the problem-set and draw conclusions from it, so let’s examine the problem that needs to be solved. Here’s what we have…
Half of Your Ad Budget is Wasted Every Year
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” - John Wanamaker
That wise old adage tells us two very important things:
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Analytics often fall to the back-burner in favor of novel marketing efforts
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Businesses are often much more interested in expanding their marketing efforts without taking a slow, calculated approach at what works and what doesn’t
So how do we track what’s working? Let’s look at a case-study.
Why Storyboarding Matters
When you have between 20-30 seconds to get your message across to your audience, every single second counts. Not only that, you need to make sure the first 5 seconds really, really count if you are running ads on YouTube/Facebook (more on that in a future article). Storyboarding is driven by strategy.
The PESO Model: A Quick and Easy Explanation
PESO is a 4-quadrant model that helps you analyze how your business/brand’s content appears to your audiences. It’s incredibly simple, and helps you see your business’ content strengths and weaknesses at a glance. We have:
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Paid
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Earned
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Shared
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Owned
Our Strategy Team
Our Content Team
Our Web, Design, and Operations Team
